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What Do Starbucks Product Managers Have To Do To Keep Growth Going?

Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the […]

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What Can McDonalds Product Managers Do To Capture Young Customers?

The product managers at McDonald’s have a problem on their hands. A recent study revealed that among younger burger eaters, the millennials, only one in five has ever eaten a Big Mac burger. For a 61 year-old burger chain, this does not bode well for the future. McDonald’s product managers […]

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Is Offering Private Label Brands A Good Move For Amazon?

By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at […]

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McDonald’s Product Managers Have A Breakfast Problem On Their Hands

Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over […]

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When Apps Go Bad: What We Can Learn From Wendy’s Mistake

In the U.S. the Wendy’s fast food chain is well known. They may not be as large as McDonalds or have as many restaurants, but they do all right and I for one really like their salads. However, the product managers at Wendy’s recently got bitten by the mobile application […]

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What Starbucks Can Teach Product Managers About How People Pay For Your Product

By now everyone knows who Starbucks is – they are the company that sells coffee, a lot of it, and makes a ton of cash doing it. What you may not know is that they have some very sharp product managers working for them and as they follow the product […]

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Great Product Managers Aren’t Afraid To Stumble On The Way To The Top

A quick question for you: are you afraid to fail? Would you be willing to take on responsibility for a product that might not be a success? I’m willing to bet that a lot of us would say “no” – our company’s product managers who are perfect are rewarded while […]

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Lessons From Starbucks’ Product Managers: How To Protect Your Product’s Rear

So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole […]

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