What Is Chick-fill-A’s Product Managers Secret To Success?

Chick-Fill-A product managers are riding the wave of breaded chicken demand

When lunch or dinner rolls around and you are hungry, what do you want to eat? If you are like most of us, you start looking for a fast food restaurant where you can go get a good meal and get in and get out. A number of possibilities come to mind: McDonalds, Burger King, … Read more

Starbucks Product Managers Try To Deliver Success

Starbucks needs to find a way to become popular once again

Starbucks needs to find a way to become popular once again Image Credit: Photo by Takahiro Sakamoto on Unspl Let’s face it: that Starbucks coffee sure does taste good. You know it, I know it, and all of those people who are currently standing in line waiting for their next cup of coffee know it … Read more

Dunkin Product Managers Take On Starbucks Product Managers

Dunkin product managers are ready to go to war over coffee

So I’m not sure if you are aware of it, but it turns out that all of the people in the world can be divided into one of two different groups. These groups consist of people who like to get their morning coffee from Dunkin and people who like to get their morning coffee from … Read more

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food. However, the world is changing and McDonalds is not changing with it. A recent study showed that only one … Read more

The Problem That Product Managers Have With Super-Sized Products

So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. … Read more

What McDonald’s Mistake Can Teach Product Managers

Eating at McDonalds is a guilty pleasure that we have all done before. It seems like there is a McDonalds restaurant on just about every corner and when we’re in a rush, or simply don’t have time to plan a meal, we always know that we can go to McDonalds to get something to eat. … Read more