Product Managers Deal With A Sandwich That Is Too Popular

The Popeyes chicken sandwich is going to return

The dream of every product manager is to be responsible for a product that is so popular that it flies off of the shelves. We dream of the day that we have to spend our time worrying about how we are going to keep our product in stock because it is selling out so fast. … Read more

What Is Chick-fill-A’s Product Managers Secret To Success?

Chick-Fill-A product managers are riding the wave of breaded chicken demand

When lunch or dinner rolls around and you are hungry, what do you want to eat? If you are like most of us, you start looking for a fast food restaurant where you can go get a good meal and get in and get out. A number of possibilities come to mind: McDonalds, Burger King, … Read more

Wendy’s Product Managers Take On Breakfast

Wendy's wants to bring in more customers in the morning

So here’s a quick question for you: what’s the most important meal of the day? If you said breakfast, then the product managers at Wendy’s would agree with you. Wendy’s has decided to once again make an attempt to expand their product development definition and start to offer breakfast items in an effort to attract … Read more

Product Managers Deal With The Challenge Of Cup Holders

Can a car ever have too many cup holders?

So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? How about how many doors it has or the size of its tires? Could it … Read more

What Can Product Managers Do When Burgers Cost Too Much?

Think about it for just a moment: just exactly what goes into making a good hamburger? We’re basically talking about three sets of ingredients: a burger (of course), a bun, and a collection of toppings. Just exactly how much should any of that cost? One upon a time you could go out to a restaurant … Read more

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food. However, the world is changing and McDonalds is not changing with it. A recent study showed that only one … Read more

McDonald’s Product Managers Have A Breakfast Problem On Their Hands

Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new … Read more