Taco Bell

How The Yum Product Managers Are Adapting To A Changing World

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Fast food markets change very fast

I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about? I’m talking about being a product manager who works for YUM Brands. You know, the company that … Read more

Restaurant Product Managers Discover Too Much Of A Good Thing

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Product managers need to be aware of the impact of changes to their product

As product managers, the one thing that we’d all like to have is more customers. We dream of the day that we’ve created a product development definition that will cause our customers think about our product and then as quickly as they can take action to get their hands on it. These hopes and dreams … Read more

Going Mobile In China: Is This A Good Idea For McDonalds And Yum?

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Let’s face it – being a product manager at a billion dollar global restaurant firm cannot be an easy job. Over at both McDonalds and Yum Brands (think KFC, Pizza Hut, and Taco Bell) their product managers realize just how important the China market is to their firms. Both firms realize that they need to … Read more

McDonald’s Product Managers Have A Breakfast Problem On Their Hands

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Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new … Read more