Monthly Archives: October 2010

Why Product Managers Need To Care About Farms, Fish, And The Mafia

It’s time for true confessions: you play one of those silly Facebook games don’t you? Pick your poison:Farmville, Fishville, Mafi Wars, etc.The company that makes these games, Zynga, currently boasts that they have over 100M users (and that’s just after 2 years). What can they teach the rest of us […]

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Really, Really Complex Products: Is PLM Software The Solution?

There are a lot of products out there that need product managers. However, there is a special class of products that needs a special type of product manager – the really, really complex product. These things have too many parts and subsystems for any one person to keep straight. Maybe […]

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What “Jersey Shore” Can Teach Product Managers

I am very embarrassed. The other day I was flipping through the TV channels and I happened to stumble across MTV’s reality show “Jersey Shore”. If you aren’t familiar with this show, it’s a reality show where cameras follow around 8 young people who grew up in New Jersey and […]

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Many Happy Returns: How Product Managers Can Make Product Returns Work For Them

Every product manager likes to think that once their customer has purchased their product, that’s the end of the story. The reality is just a bit different: for a whole bunch of reasons, our customers can change their mind about buying our product and decide to return it. What’s a […]

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