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Monthly Archives: June 2017

How To Create Newsletters That Kill

In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school. However, you’d be wrong. It turns out that email newsletters are one of the fastest growing areas of marketing communication. The […]

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Tips For Both Setting Your Product’s Price And Then Getting It

If you have a talk with a product manager and you ask them what the most challenging part of their job’s product development definition is, more often than not you’ll get the answer “pricing”. As product managers we’d like to maximize the amount of money that the company gets each […]

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Can HP’s Product Managers Use 3-D Printers To Save The Company?

Once upon a time, being a product manager at HP was a great job to have. The company prided itself on its innovations and it was always trying to bring new products to market. However, time has passed and HP fell on hard times. Eventually the leadership at HP decided […]

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