How To Create Newsletters That Kill

In the Twitter and Facebook era in which we are currently living, you might think that sending an email to your existing and potential customers is too old school. However, you’d be wrong. It turns out that email newsletters are one of the fastest growing areas of marketing communication. The […]

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Why Product Managers Need To Learn To Love Inbound Marketing

What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society, getting the attention of our potential customers has become harder than ever. Darn. As product managers we need to find ways to overcome this hurdle […]

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How To Really Screw Up Your Next Product Manager Job Search

Product managers may be very good at managing a product and making it a success in the marketplace; however, all too often we do a really bad job of looking for our next job. I’m not talking about poorly formatted resumes or even answering questions incorrectly during a job interview. […]

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A Cheap Way To Stay In Touch With Your Customers

So let me guess, the travel budget for your product which was measly to begin with has been slashed to the bone and you’re going to be home for dinner for the foreseeable future. That’s great news if you don’t like to travel, but it sorta sucks if you want […]

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