Is The Best Way To Sell More Books By Giving Them Away For Free?

Let’s face it: selling books is tough work. With all of the other distractions that customers have these days, trying to convince them to buy a book, let alone the book that you are trying to sell, can be very difficult to do. In the world of electronic books, product managers are having to modify … Read more

What Do The Nook Product Managers Have To Do To Save Their Product?

Just how cool would it be to work in the world of high technology consumer goods? I mean we’re talking about products like the Apple iPhone, smart watches, the Kindle, Google Glass, and – the Nook? Yes, consumer electronics is an exciting place to have your product competing, but it’s a brutal market and if … Read more

Why Product Managers Need To Learn To Love Inbound Marketing

What kind of marketing do you do: outbound or inbound? For that matter, do you even know the difference? In today’s overloaded, hyper connected society, getting the attention of our potential customers has become harder than ever. Darn. As product managers we need to find ways to overcome this hurdle and right now, it’s looking … Read more