The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
I can only speak for myself, but it seems as though anytime I walk into a store that sells food, there is some sort of sticker on the door that proclaims that if I’d prefer to have my food brought to me, there is a service that will do it. What a fantastic age we … Read more
Food delivery product managers are very busy, but because of competition and discounts they are not making any profits
We should all have such problems. The product managers over at that very, very successful company called Amazon are now facing a new challenge. A while back Amazon paid US$13.5B to purchase the high-end grocery store chain called Whole Foods. The Amazon product managers are now under the gun to change their product development definition … Read more
Let’s face it: selling books is tough work. With all of the other distractions that customers have these days, trying to convince them to buy a book, let alone the book that you are trying to sell, can be very difficult to do. In the world of electronic books, product managers are having to modify … Read more
Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince them to buy? It turns … Read more
How is your product priced? Are you playing a “price it and forget it” game? How about the “price it and then discount it down to whatever the customer will pay” game? You would think that product pricing would be a standard part of the product development definition, but all too often we skip over … Read more
Have you ever given any thought to the damage that you might be doing to your company’s other brands when you slash the price of your product? It turns out that cutting your product’s price might boost your product’s sales, but at what expense? Say Goodbye To Your Margin As a product manager, it can … Read more
It is the best of times to be a pharmaceutical drug product manager, it is the worst of times to be a pharmaceutical drug product manager. Over at the drug powerhouse Pfizer they’ve got a very, very popular cholesterol-lowering drug that they market under the brand name Lipitor. Unfortunately, patents on drugs only last for … Read more
That there Internet is a powerful tool in the hands of your potential customers. You probably vary the price of your product over time – lowering it when you want to boost sales or when you have a new version that you are getting ready to introduce. Well guess what, your customers have figured out … Read more