The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get that taken care of, we then create marketing programs and product messages so that we can reach our target market and convince them to buy our product. However, sometimes things … Read more
How is your product priced? Are you playing a “price it and forget it” game? How about the “price it and then discount it down to whatever the customer will pay” game? You would think that product pricing would be a standard part of the product development definition, but all too often we skip over … Read more
Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of what you know may no longer be correct. A lot of what serves as conventional wisdom in the world of marketing is based on the way that things used to … Read more