Product Managers Need To Understand That Loyal Customers Are Not Always Profitable Customers

Every product manager out there would like to have more customers. In fact, the best kind of customer that we’d like to have are those rare and elusive loyal customers. When we are working on our product development definition, we all figure that the more of those that we’re able to pick up, the more … Read more

Product Manager Marketing Mistakes

Where did you learn your marketing skills? At school? On the job? Never learned it? I’ve got some bad news for you: a lot of what you know may no longer be correct. A lot of what serves as conventional wisdom in the world of marketing is based on the way that things used to … Read more