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Can Apple’s Product Managers Win Back The Movie Market?

So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when […]

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What The #1 Thing A Product Manager Needs In Order To Launch A Product?

So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with a number of companies that had arrived at the product launch stage filled with nervous anticipation. They had already done a lot of work (and […]

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What Starbucks Can Teach Product Managers About How People Pay For Your Product

By now everyone knows who Starbucks is – they are the company that sells coffee, a lot of it, and makes a ton of cash doing it. What you may not know is that they have some very sharp product managers working for them and as they follow the product […]

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Product Manager: Can You Hear Me? How To Get Promotions Right

So there sits your product. Sure, some people are buying it, but your product’s account manager and business development manager sure would like more people to buy it. What’s a product manager to do? Why not do what everyone else seems to be doing – have a promotion for your […]

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Video: Product Manager Tips: How To Use Subliminal Advertising

Dr. Jim Anderson looks into the power of subliminal advertising. What he wants to know is can this powerful technique be used when selling products to businesses… Dr. Anderson reveals the 4 keys to how product managers can go about incorporating subliminal advertising messages into their next ad, brochure, or […]

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