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Is Your Marketing Message Missing The Point?

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your hook? Sure, there are probably some either dumb or near-sighted fish that might still bite, but you’re going to be doing a lot of sitting […]

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Learn To Read Your Customer’s Mind In 3 Simple Steps

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell our potential customers this then life would be so much simpler. However, try this little verbal outburst just once and then you’ll have a chance […]

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Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?

I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your product then you won’t be a product manager for long. I’ll agree that you are not running the sales department, in fact you are probably […]

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Going Green And Niching: How Product Managers Surviving A Downturn

Economic downturns don’t last forever, but boy-oh-boy do they hurt while they are happening! I’m not sure about your products, but my the customer that I’ve been consulting with are all scrambling to find ways to make their products easier for their customers to buy. Would you be interested in […]

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Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers

As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the […]

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Grocery Store Success Lessons For Product Managers

The company has no extra money for advertising right now. Your travel budget has been spent so you’re going nowhere. Your competition is slashing their product prices in a desperate attempt to stay in business. Oh, and you are expected to boost sales of your product. Sound familiar? As product […]

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Diversifying To Survive Is What Product Managers Are Doing

It seems almost like an impossible challenge: find ways to constantly make your product(s) both more popular (more sales) and more profitable (better prices). When confronted with this challenge, it’s all too easy for product managers to shrug, throw up their hands, and then focus instead on rolling out the […]

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Offering Extra Services Can Get Product Managers Through Tough Times

It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of our products at least at where they are if not boost them a bit. No matter if your product is a service or a “real” […]

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Cost Of Materials Is A Product Manager’s New Friend

In the current tough economic times we are all feeling the pressure to keep sales of our product either at current levels or to boost them in order to make up for shortfalls in other parts of the company. When  you step back for a moment and realize that our […]

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