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product management books

Is Microsoft Planning On Having Blue Light Specials?

Put yourself in the shoes of a Microsoft product manger for just a moment. You’ve got a bit of a challenge: you work for a very large and a very powerful company that has lost its cool. In every category where once you ruled supreme, you now have pesky competitors […]

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How To Market Your Product In 2010

2009 is dead, long live 2009. Ok, so it’s not quite dead yet; however, even as your sales teams are running around trying to close the year out on a high note you as a product manager need to start to set your sights on what you’re going to do […]

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Is Your Marketing Message Missing The Point?

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your hook? Sure, there are probably some either dumb or near-sighted fish that might still bite, but you’re going to be doing a lot of sitting […]

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Learn To Read Your Customer’s Mind In 3 Simple Steps

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell our potential customers this then life would be so much simpler. However, try this little verbal outburst just once and then you’ll have a chance […]

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Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?

I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your product then you won’t be a product manager for long. I’ll agree that you are not running the sales department, in fact you are probably […]

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Your Customers Are Idiots & You Need To Tell Them What To Do

It’s expensive to create, market, deliver, and support a product. Having customers who make your life more difficult and the whole process more expensive does not help matters. Since we’re bright, smart product managers it sure seems as though when we spot an opportunity to change something about our product […]

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Get More Customers By Offering Them A Suicide Drink

Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On those occasions that they have worn me down enough that I’ll do almost anything to get them to shut-up, I’ll give in and let them. […]

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