Breakthrough In Solving The Problem Of How To Evaluate A Product Manager

Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that … Read more

Is Your Marketing Message Missing The Point?

If you were going fishing, how much luck catching fish do you think that you would have if you didn’t use any bait on your hook? Sure, there are probably some either dumb or near-sighted fish that might still bite, but you’re going to be doing a lot of sitting around waiting. Is it possible … Read more

Learn To Read Your Customer’s Mind In 3 Simple Steps

Just shut-up and buy my product! In fact, while you are at it, buy a lot of my product. If only we could really tell our potential customers this then life would be so much simpler. However, try this little verbal outburst just once and then you’ll have a chance to sit back and spend … Read more

Product Manager Why Aren’t You Doing A Better Job Of Managing Your Sales Team?

I don’t care if your product turns lead into gold, if your salespeople don’t go out there and do a good job of selling your product then you won’t be a product manager for long. I’ll agree that you are not running the sales department, in fact you are probably not even part of the … Read more

A New Way For Product Managers To Discover Breakthrough Product Features

As a product manager, you are ultimately responsible for your product’s features. If you’ve guessed well, then you should have a successful product. If you’ve guessed badly, then you may be sitting on a stinker of a product right now. No matter which situation you find yourself in, you are facing one of the greatest … Read more

How Do You Know If Your Product Is On Track Or In The Weeds?

As a product is being developed, one of the big questions that a product manager has to continually answer is if the product is on track or if somehow things have gotten mixed up and it’s heading off into the weeds, so to speak. Although this sounds like a simple question to answer, in truth … Read more