The Accidental Product Manager Archive

Tag: Coke

Product managers in Japan have started to create clear versions of their product to appeal to customers who want healthy drinks

Ah, to be a product manager at Coke-Cola. Would that not be the best job ever? Coke is a huge company, it has a very

So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come

It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well

When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic

As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was

Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the

Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On

In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the