Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to […]
It turns out that if you are a product manager who works for either Coke or Pepsi right now, things are not going so well for you. The market for their diet sodas is starting to tank. Last year sales of Coke and Pepsi diet drinks fell by 4.6% and […]
When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something […]
As product managers the one thing that we’d all like is to manage a product that everyone already knows. In fact, if the product was a part of the popular culture that would be even better. However, if you were selected to be a product manager for the soft drink […]
Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the product development definition for their popular diet Pepsi drink. What makes this change so very interesting is that the reason that they are doing it […]
Whenever I stop at a 7-11 with my kids in tow, they start instantly clambering for me to allow them to get a soda. On those occasions that they have worn me down enough that I’ll do almost anything to get them to shut-up, I’ll give in and let them. […]
In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a product manger is trying to […]
So I just happened to be leafing through an issue of Information Week and I ran across an article that was talking about how IT is run over at Coke. In a nutshell, the article was a glowing review of the changes that Jean-Michel Ares has been making. However, what […]