Product Managers Struggle To Come Up With A Better Drink

Drinks are easy to make but hard to market

Drinks are easy to make but hard to market Image Credit: Photo by Kal Loftus on Unsplash You would think that being a product manager for a hot new start-up beverage would be a great job, right? Somewhat surprisingly, you’d be wrong. It turns out that it’s fairly easy to come up with the idea … Read more

Product Managers Know How Valuable A Product Name Is

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more