Product Managers Know How Valuable A Product Name Is

As a product manager, you know just how important the name of your product is. We spend a great deal of time trying to come up with the right name that will match the product development definition for each of the products that we manage. Our goal is always to create a name that will … Read more

Just Exactly How Much Intellectual Property Protection Does A Product Manager Need?

What makes your product special? I mean if I put your product on a table (assuming that it would fit there) and put your biggest competitor right next to it, without looking at your product development definition could you tell me what makes your product better? I’m willing to bet that the answer to this … Read more