The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Drinks are easy to make but hard to market Image Credit: Photo by Kal Loftus on Unsplash You would think that being a product manager for a hot new start-up beverage would be a great job, right? Somewhat surprisingly, you’d be wrong. It turns out that it’s fairly easy to come up with the idea … Read more
As product managers, one of the most important things that we do is to use our product development definition to create products that our customers are going to want. There are lot of different ways that we can go about doing this. We can place them in attractive packages, we can get celebrities to endorse … Read more
When you are thirsty, what kind of drink do you reach for? A lot of us will grab a soda, a water, or maybe even a coffee or a tea. However, just a few years ago a new option showed up: favored bubbly water. The leader in this market category was a brand called LaCroix. … Read more