Sparkling Water Starts To Take Over The Drinks Market

Seltzer is taking over the drink market

So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more

How Can LaCroix Product Managers Keep Their Product’s Fizz?

The LaCroix product managers have to deal with new rivals

When you are thirsty, what kind of drink do you reach for? A lot of us will grab a soda, a water, or maybe even a coffee or a tea. However, just a few years ago a new option showed up: favored bubbly water. The leader in this market category was a brand called LaCroix. … Read more