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As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct. The reason that this has become such a staple of the sport is because just about […]

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The Problem That Product Managers Have With Super-Sized Products

So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your […]

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