How Can LaCroix Product Managers Keep Their Product’s Fizz?

The LaCroix product managers have to deal with new rivals

When you are thirsty, what kind of drink do you reach for? A lot of us will grab a soda, a water, or maybe even a coffee or a tea. However, just a few years ago a new option showed up: favored bubbly water. The leader in this market category was a brand called LaCroix. … Read more

Can Product Managers Have Their Meal- Kit And Eat It Too?

I’m pretty sure that we’ve all felt this way at some point in time. We come home from work, we’re exhausted and then all of sudden we realize that we have nothing planned for dinner. If you are like me, this is the evening that you end up calling out for pizza or grabbing something … Read more

As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct. The reason that this has become such a staple of the sport is because just about every major sporting event has … Read more

The Problem That Product Managers Have With Super-Sized Products

So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. … Read more