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Can Apple’s Product Managers Win Back The Movie Market?

So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. This is all part of their iTunes empire that has been around for a while and has become sort of the defecto go-to location for a lot of people when […]

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How Do You Save A Dying Brand? The Blackberry Story

The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their […]

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Product Managers Need To Beware Of The Hidden Impact Of Discounting Their Product

Have you ever given any thought to the damage that you might be doing to your company’s other brands when you slash the price of your product? It turns out that cutting your product’s price might boost your product’s sales, but at what expense? Say Goodbye To Your Margin As […]

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When Product Managers Fall Down: What’s Happened To Lexus?

Of the past 20 years or so, one of the best product management jobs to have in the United States had to be a product manager who was responsible for one of Toyota’s Lexus’ brand’s cars. These cars have been selling very well for a long time and have been […]

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Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers

As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the […]

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