Cigarette Product Managers Make A Bet On The Future
The product managers at Altria have made a significant investment in startup Juul in order to take advantage of the popularity of vaping
Marlboro
How Product Managers Can Get Kids To Smoke Again
There are many different types of product manager jobs. One of the more, shall we say delicate of these jobs, is that of being a product manager for a major tobacco company. It is your job to get people to consume more of your product – that means smoke more. It turns out that you … Read more
What Can Product Managers Learn From Japanese Cigarettes?
No matter how you personally feel about smoking, you have got to admit that the market for cigarettes is huge. You can hardly go into a gas station without being confronted with an entire wall of different brands of cigarettes all of which have just slightly different product development definitions. With so many different types … Read more
Up In Smoke: How Do Cigarette Product Managers Do It?
How times have changed! As little as 10 years ago, cigarette smoking was no big deal – lots of people did it. Since then a lot has changed and a lot of people have very strongly held views on the topic. No matter which side of the fence you fall on, it’s important to realize … Read more