product development definition Archives - The Accidental Product Manager

Advertising only works if your customers see it

Product Managers Start To Get Direct With Their Advertising

Advertising product managers think that they have discovered new direct-to-consumer firms that want to move away from just advertising on social media

Getting customers is hard, keeping them is even harder

Streaming Product Managers Look For Ways To Keep Their Customers

Streaming service product managers have to find ways to retain the customers that they get when they launch a hotly anticipated show or movie

NASCAR product managers try to attract a new fan base

NASCAR Product Managers Try To Restart The Race

The NASCAR product managers realize that their fan base is aging and so they have to take steps to make their owners more diverse in order to attract new fans

Can drug stores transform themselves into a health care destination?

Pharmacy Product Managers Want To Become Care Providers

Drug store product managers are trying to reinvent their stores and transform them into health care centers for customers with chronic conditions

Sometimes good ideas just don't make it to market

Vaping Product Managers Walk Away From A New Product

The product managers at Juul have created new products that they can’t market because of the current regulatory environment

How To Screw Up The Launch Of A New Drug

Biogen product managers had a promising Alzheimer’s drug that they halted the trials for and then went ahead and asked for FDA approval resulting in a drug that nobody trusts