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How Subway’s Product Managers Are Going To Come Back

December 4, 2023 by drjim
Subway product managers have to come up with a comeback plan

Subway product managers have had to deal with declining sales and new competition by reinventing the company and improving their food and delivery

Categories Competition Tags DoorDash, drive-through, Firehouse Subs, franchisees, Jersey Mike’s, product development definition, product manager job description, product manager resume, subs, subway

Car Product Managers Prepare To Go Electric

November 27, 2023 by drjim
The future is coming, will car product managers be ready?

Car product managers are getting ready to shift to making larger electric cars that will have longer ranges and will generate larger profits

Categories Product Tags Audi, electric car, EV, Ford, General Motors, Hummer, Jaguar, Jeep Wrangler, product development definition, product manager job description, product manager resume, SUV

How The Covid-19 At Home Test Battle Was Won    

November 20, 2023 by drjim
There was a race to win the battle to dominate the at home test market

Abbott product managers quickly created an at-home Covid-19 test that is very popular, now they just have to match supply to demand

Categories Competition Tags Abbott, BinaxNow, Covid-19, Delta, masks, Omicron, product development definition, product manager job description, product manager resume, swab, test

Product Managers Learn How To Sell NFTs

November 13, 2023 by drjim
The NFT market is just at its beginning

Product managers have to prepare for a world in which digital goods are exchanged by the purchase and sale of NFTs – non-fungible tokens

Categories Sales Tags art, JPEG, NFT, non-fungible token, product development definition, product manager job description, product manager resume, token, uniform resource identifier, URI

How Can Product Managers Get Adults To Play Games?

November 6, 2023 by drjim
The goal is to find a way to capture the adults who never stopped playing

Hasbro product managers believe that there are older customers who want to play games and now they just have to find out how to reach them

Categories Customer Tags Brand Blueprint, Coca-Cola, Dungeons & Dragons, Hasbro, My Little Pony, product development definition, product manager job description, product manager resume, Transformers

Product Managers Try To Decide How To Handle The Metaverse

October 30, 2023 by drjim
The Metaverse has arrived, are you ready for it?

Product managers need to understand that the metaverse has arrived and we need to understand what platforms exist and how best to use them

Categories Sales Tags avatar, Deadmau5, Decentraland, metaverse, Molson Coors, product development definition, product manager job description, product manager resume, The Sandbox

Peloton Product Managers Try A New Plan

October 23, 2023 by drjim
It's time to try some new strategies at Peloton

The Peloton bike company wants to recapture its past success by changing its pricing model and allowing customers to cancel at any time

Categories Sales Tags bikes, cancel, equipment, members, Netflix, Peloton, product development definition, product manager job description, product manager resume, Spotify, subscription

Product Managers Look For New Ways To Detect Counterfeits

October 16, 2023 by drjim
Finding counterfeits is half the battle

Product managers need to be able to assure their customers that they are getting authentic products and so we have to be able to spot counterfeits

Categories Product Tags AI, Amazon, artificial intelligence, camera, counterfeit, Goodwill, iPhone, product development definition, product manager job description, product manager resume

Product Managers Get Interested In Drive-Throughs

October 9, 2023 by drjim
Delivering products to customers in cars is becoming more popular

The pandemic caused customers to start to order more food using drive-throughs and they seem to want to continue to do this even now

Categories Development Tags Checkers, Covid-19, drive-through, food, ordering, pandemic, product development definition, product manager job description, product manager resume, restaurant, Starbucks

Do Product Managers Need To Become Less Perfect?

October 2, 2023 by drjim
Product managers adopt a lo-fi approach to advertising their products

Product managers are discovering that they can use ugly advertising to successfully promote their products

Categories Sales Tags ad, advertising, lo-fi, product development definition, product manager job description, product manager resume, special effects, television, ugly advertising, YouTube
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