Do Product Managers Need To Become Less Perfect?
Product managers are discovering that they can use ugly advertising to successfully promote their products
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Product Managers Start To Go Directly To Their Customers
Ad product managers are getting excited because a new type of customer, direct to consumer (DTC) has started to buy media ads
Product Managers Need To Learn To Use Ads Carefully
If the product that you are responsible for is going to be successful, then you are going to have to find ways to get your potential customers to notice it. One way to go about doing this is to create ads that work with your product development definition and talk about your product and the … Read more