Car Product Managers Prepare To Go Electric
Car product managers are getting ready to shift to making larger electric cars that will have longer ranges and will generate larger profits
Ford
Product Managers Prepare To Battle For The Inside Of Your Car
The battle for the fourth major screen in our lives, the car dashboard, has started and it is pitching car manufactures against high-tech firms
Product Managers Prepare For Driverless Pizza Delivery Cars
Could there be any better job than being a product manager at a pizza company? I mean, you have the ability to fully understand your product (and eat it to!), you know who your competition is, and your customers clearly want and desire your product. What more could a product manager ask for? Oh, perhaps … Read more
Product Managers Deal With The Challenge Of Cup Holders
So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? How about how many doors it has or the size of its tires? Could it … Read more
Niche Marketing Requires Product Managers To Personalize Everything
As product managers we spend a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures, white papers, direct mail, and case studies often fall on deaf ears. It turns out that we’re actually doing a couple of things wrong: we’re not listening to our customers … Read more
The Story Of The Mustang: A Fable For Product Mangers
Hopefully we all know about the Ford Mustang. This is the sports car that just about every male (and quite a few females) lust after in the heart at just about the same time that they are getting their driver’s license for the first time. It has been around in various forms since the 1960’s … Read more