Product Managers Start To Get Personal With Health Monitors

People want to be able to monitor their health and control their data

People want to be able to monitor their health and control their data Image Credit: Photo by rawpixel on Unsplash Product managers know that people are always concerned about their health. We worry about how much we weigh, what our blood pressure is, if we are pregnant, what our metabolism is, etc. From a product … Read more

Niche Marketing Requires Product Managers To Personalize Everything

As product managers we spend a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures, white papers, direct mail, and case studies often fall on deaf ears. It turns out that we’re actually doing a couple of things wrong: we’re not listening to our customers … Read more