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As Athletes Go All-Natural, What Are The Gatorade Product Managers To Do?

Quick question: what happens to a U.S. football coach if his team wins the big game? If you said ″he gets a big container of Gatorade poured over his head″ then you were correct. The reason that this has become such a staple of the sport is because just about […]

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Pepsi Fumbles A Gatorade Makeover: Lessons For Product Managers

As a result of attending ProductCamp NYC I’ve been asked a lot more questions recently about how Product Mangers can avoid making mistakes with their products. Half of that answer is to make sure that you understand the fundamentals of Product Management. The other half is to learn from the […]

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