Product Managers Give Clear Drinks A Try
Product managers in Japan have started to create clear versions of their product to appeal to customers who want healthy drinks
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Can Coke Product Managers Make Their New Alcoholic Drink A Success?
So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more
What’s A Cola Product Manager To Do When Your Product Goes Flat?
When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years … Read more