Pharmacy Product Managers Want To Become Care Providers
Drug store product managers are trying to reinvent their stores and transform them into health care centers for customers with chronic conditions
diabetes
What’s A Cola Product Manager To Do When Your Product Goes Flat?
When it’s hot out and you are thirsty, what do you want to drink? No, I’m not talking about a beer – let’s talk non-alcoholic drinks. Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years … Read more
Pepsi Product Managers Try To Fool Everyone All The Time
Over at the soft drink maker Pepsi, the product managers are in the middle of making a very big change. They are tinkering with the product development definition for their popular diet Pepsi drink. What makes this change so very interesting is that the reason that they are doing it is to respond to incorrect … Read more