Product Managers Prepare To Change How We Make Cocktails
Product managers at Keurig are planning on offering a new machine called Drinkworks that will use K-Cups to create cocktails at home
coffee
How Should Starbucks Product Managers Sell Coffee In China?
Starbucks is starting to experience new competition in China for the delivery of coffee and they need to expand what they are already doing
Sparkling Water Starts To Take Over The Drinks Market
So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more
Starbucks Product Managers Deal With The Covid-19 Virus
The product managers at Starbucks have been affected by the Covid-19 pandemic and so they are transforming their dine in stores into drive thru stores
How Can Starbucks Product Managers Stop Things From Slowing Down?
Imagine for a moment that you were a product manager working at Starbucks. The company is growing, everyone likes your product, you would be on top of the world. In fact, Starbucks has opened over 2,000 cafes in the U.S. over the past three years. The result of this rapid growth has been that you … Read more
Starbucks Product Managers Try To Get Their Customers To Come Back Later
Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. However, as is the case with product managers everywhere, the Starbucks product managers are under pressure to keep growing the firm’s profits. If they are going to do this, then they … Read more
Can Coke Product Managers Make Their New Alcoholic Drink A Success?
So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known. The company makes an enormous amount … Read more
What Do Starbucks Product Managers Have To Do To Keep Growth Going?
Wouldn’t it be great to be a product manager at Starbucks? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to … Read more
Can Starbuck’s Product Managers Take It Upscale?
Doesn’t it seem as though the Starbucks coffee shops are just about everywhere by now? There are even some streets that have two of them: one on either side of the street so that people don’t have to flip around to get to a Starbucks. The market for coffee has become so large and so … Read more
Is Offering Private Label Brands A Good Move For Amazon?
By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at Amazon are under pressure to … Read more