coffee

Product Managers Don’t Like Surprises: Know Your Product’s Customers!

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I find myself telling the product managers that I’m working with that they need to understand that one of a product manager’s most important jobs is to give good direction to their sales teams: who will buy your product. You may think that you know the answer, but like the product managers for 5-Hour Energy … Read more

Lessons From Starbucks’ Product Managers: How To Protect Your Product’s Rear

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So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole bunch of competitors who start … Read more