Sparkling Water Starts To Take Over The Drinks Market

Seltzer is taking over the drink market

So when you are hot or thirsty, what do you like to drink? The answer to that question can be any one of a large number of different types of beverages: water, soda, juice, beer, etc. However, somewhat surprisingly the more and more answer is turning out to be seltzer – sparkling water. Consumer’s desire … Read more

Product Managers And The Problem With Cannabis

The problem with cannabis is that it tastes really, really bad

I can only speak for myself, but if I was a product manager who was put in charge of a marijuana product, I would be very, very happy. Think about it, what does every product manager want: we want our customers to want our product. When it comes to the product development definition for marijuana, … Read more