packaging

Is Offering Private Label Brands A Good Move For Amazon?

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By now we all know Amazon as the gigantic online store that sells just about everything. However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Lots of food. The product managers over at Amazon are under pressure to … Read more

Maybe What’s Wrong With Your Product Is How You Ship It?

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As product managers, I think that we all realize that in order for our product to be a success, it has to make money for the company. In order for this to happen, people have to buy the product for more than it costs the company to make and deliver the product. We product manager … Read more

Hate Too Many Choices? What Product Managers Need To Learn From The Toothpaste Problem…

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I’ve got a quick quiz for you: how many different types of toothpastes are being sold right now? According to survey company Spire LLC which tracks the shopping data for more than 30 million U.S. households, we are currently faced with 352 distinct types of sizes of toothpaste. The good news is that this number … Read more

Product Managers Know New Marketing Techniques Are Not Necessarily The Best

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One of the reasons that we all became product managers is that we were attracted to the field because it is always changing. Part of this change is that new marketing techniques are always showing up. Product managers are always attracted to shiny new ways to reach our customers. However, should we be? What’s the … Read more

Guns, Ammo, And Product Managers

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So there you are: the product manager for a boring product. How often have you caught yourself gazing longingly over at one of those iPhones, Kindles, or some other such highly desirable product and though to yourself “Now why couldn’t I be the Product Manager for a cool product like that?” I have one message … Read more