How Can LaCroix Product Managers Keep Their Product’s Fizz?

The LaCroix product managers have to deal with new rivals

When you are thirsty, what kind of drink do you reach for? A lot of us will grab a soda, a water, or maybe even a coffee or a tea. However, just a few years ago a new option showed up: favored bubbly water. The leader in this market category was a brand called LaCroix. … Read more