Product Managers Need New Product Flop Insurance

Is there any part of a product manager’s job that is more exciting then being responsible for introducing a new product? For that matter, is there any experience that can be more nerve racking than introducing a new product? If only there was some way that we could take out “flop insurance” that would help … Read more

New Coke: A Product Manager Campfire Story

In the world of product managers there are a few stories that the old hands talk about when they get together. The product failures, the flubs, and the downright fiascos that have grown into legends that are now only mentioned in hushed tones when a  product manger is trying to kill a product idea that … Read more

Stop The Madness! A Rational Approach To New Product Development

The IT field can learn a great deal about new product development from other industries.This time we’re going to learn from the big drug firms – they make excellent teachers. If you think about it, we’ve got a lot in common: both industries have to make big bets on unproven projects with the hopes that … Read more