Stop The Madness! A Rational Approach To New Product Development

The IT field can learn a great deal about new product development from other industries.This time we’re going to learn from the big drug firms – they make excellent teachers. If you think about it, we’ve got a lot in common: both industries have to make big bets on unproven projects with the hopes that … Read more

How Do You Know If Your Product Is On Track Or In The Weeds?

As a product is being developed, one of the big questions that a product manager has to continually answer is if the product is on track or if somehow things have gotten mixed up and it’s heading off into the weeds, so to speak. Although this sounds like a simple question to answer, in truth … Read more