The Accidental Product Manager Archive

Tag: marketing management

It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of

So I’m going to guess that you are pretty comfortable with your product by now. You know what it does, you know what it doesn’t

In the world of product mangers, there are some events that are only spoken about in hushed tones. Examples of product manager decisions that, when

As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is

I was working with a client the other day who had a unique problem: they needed a vision for their product. Now, I’m pretty familiar

Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to

Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you

Psst – don’t look now, but it sorta looks like all of the economies in the world are all tanking at the same time. If

Yes, I will tell you what this skill is; however, do you think that you can guess it before I do? I’m sure that you