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marketing management

Offering Extra Services Can Get Product Managers Through Tough Times

It’s time for some creative product manager thinking. Times are tough, our customers are strapped for cash and yet we’d like to keep sales of our products at least at where they are if not boost them a bit. No matter if your product is a service or a “real” […]

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What Product Managers Can Learn From The Tropicana Mistake

In the world of product mangers, there are some events that are only spoken about in hushed tones. Examples of product manager decisions that, when seen in the rear view mirror of time, just seem so very, very wrong that you wonder why the decision was ever made. Up until […]

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Web 2.0 Product Management: It’s All About Participation

As a product manager you know that you should be using shiny new Web 2.0 stuff to market your product. However, the sticky question is what exactly should you be using and, oh by the way, just how should you be using it? Traditional marketing has always been pretty much […]

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What Is A “Product Vision”?

I was working with a client the other day who had a unique problem: they needed a vision for their product. Now, I’m pretty familiar with the whole “vision” thing as it applies to a company – it’s that thing that you put on the wall that nobody ever reads. […]

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Product Manger Are You A “Data Dummy” Or A “Knowledge Master”?

Data, data, who’s got the data? Thanks to our luck of being product managers in the 21st Century we are privileged to have access to quantities of data about our product and our customers that product managers of old could only dream about. However, is this really a good thing? […]

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How Can Understanding A Customer Job Help A Product Manger?

Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you will be able to create an understanding of what aspects of your product the customer likes and is using as well as which ones he/she […]

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