Advanced Job Mapping For Product Managers

Keep in mind that job mapping is a process by which Product Managers can discover what product features your customers are really looking for. Job mapping is a process by which you break down into a series of smaller steps the task that your customer is trying to accomplish while using your product. By doing … Read more

How Can Understanding A Customer Job Help A Product Manger?

Last time we talked about “job mapping” how a customer “hires” your product to perform some task. If you can do this well, then you will be able to create an understanding of what aspects of your product the customer likes and is using as well as which ones he/she does not like and is … Read more

The 3 Secrets To Creating Good Product Requirements

Requirements – don’t we all have a love ’em / hate ’em relationship with them? You can have the best product team in the world, an amazing entrepreneurial spirit, and yet if you screw up the first step in a product launch, the requirements, then you’re basically dead in the water. I’ll probably take some … Read more