Product Managers Struggle To Use Price To Make Their Products Popular

Strategy gets complicated when your customers are using technology to shop

As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product. If everything works out the way that it should, if we lower the price of our product then sales should go up. However, product managers … Read more

What Starbucks Can Teach Product Managers About How People Pay For Your Product

By now everyone knows who Starbucks is – they are the company that sells coffee, a lot of it, and makes a ton of cash doing it. What you may not know is that they have some very sharp product managers working for them and as they follow the product development definition they are always … Read more

Are The Blackberry Product Managers Playing Below The RIM?

Come with me while we travel back in time, not far, just 5 years or so. Now that we’re here, take a look around. What do you see? I bet you see just about all of those corporate folks using their Blackberries to make calls and check email. Poof! Now we’re back in current times. … Read more