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Is Going Direct To Your Customer The Next Step For Product Managers?

How does a customer get their hands on your product? If it is like most products, your product development definition called for a middleman to be involved. You create your product and then provide it to some sort of a middleman who runs a store or a catalog. The customer […]

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Can TV Product Managers Win The Fight Against The Internet?

So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make and the more television programs you can both make and broadcast. Back in the day, television product managers ruled the world. Nobody else could compete […]

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4 Ways Product Managers Can Prevent The Internet From Killing Your Product’s Price

That there Internet is a powerful tool in the hands of your potential customers. You probably vary the price of your product over time – lowering it when you want to boost sales or when you have a new version that you are getting ready to introduce. Well guess what, […]

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Can A French Grocery Store Teach You To Be A Better Product Manager?

The Grocery Problem So what’s the most exciting thing that you did last week? I have no idea what your answer might be, but I’m willing to bet good money that going to the grocery store was not high on your list. Over in France the product managers at a […]

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