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Can TV Product Managers Win The Fight Against The Internet?

So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make and the more television programs you can both make and broadcast. Back in the day, television product managers ruled the world. Nobody else could compete […]

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Product Managers Need To Make The Product Purchase Process Perfect

As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible. However, all too often we seem to get caught up in trying to use the latest wiz-bang marketing tools that we’ve just read about and we […]

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What A Product Manager Needs To Know About Analytics

Every product manager knows that analytics is all the rage in almost every company now. The CEO has been reading those magazine articles that say now that databases have grown large enough to hold virtually every piece of product data that the company collects and servers have become cheap enough […]

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What Can FishVille Teach Product Managers About Using Analytics?

Here’s a classic product management question for you: how well do you know your customers? I mean, do you know then REALLY well? We all like to say that we know what our customers are looking for, but do we? The product managers over at the online gaming company Zynga […]

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What “What’s In Your Wallet?” Means To Product Managers

I’m sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point in time over the last year or so. What might get lost in the blizzard of Capital One ads and promotions that seem to always […]

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