Can TV Product Managers Win The Fight Against The Internet?
So it turns out that the world of television is ruled by advertising. The more ads that you can sell, the more money you make
The Accidental Product Manager Archive
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Tag: analytics
Product Managers Need To Learn How To Offer Customers A Next Best Offer
If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere
Product Managers Need To Make The Product Purchase Process Perfect
As product managers, we have a responsibility to our potential customers to make the product identification, selection, and purchasing process as easy as possible. However,
What A Product Manager Needs To Know About Analytics
Every product manager knows that analytics is all the rage in almost every company now. The CEO has been reading those magazine articles that say
What Can FishVille Teach Product Managers About Using Analytics?
Here’s a classic product management question for you: how well do you know your customers? I mean, do you know then REALLY well? We all
What “What’s In Your Wallet?” Means To Product Managers
I’m sure that any product manager living in the U.S. has encountered one of the Capital One ads for their credit cards at some point