psychographics

Product Managers Need To Know 4 Ways To Offer Their Customers A “Next Best Offer”

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What would the perfect buying experience with your product be for your customer? I’d be willing that it would go something like this. They’d contact you and explain their problem to you. You’d listen, and then based on what you already knew or could deduce about them you’d end up recommending the perfect product that … Read more

Product Managers Need To Learn How To Offer Customers A Next Best Offer

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If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. In a perfect world, starting with the product development … Read more