Product Managers Need To Learn How To Offer Customers A Next Best Offer

If there was a perfect world for us product managers to live in, what would it look like? Sure there would be white unicorns everywhere but what would our jobs be like? I’d guess that we’d know our customers much better than we know them today. In a perfect world, starting with the product development … Read more

How Product Managers Can Help Their Customers Weigh Their Options

Have you ever had to make a decision between two products that you were considering buying? How did you go about doing this? If you are like most of us, you collected what data you could on both products and then you weighed the data in order to try to see which product would best … Read more