Product Managers Prepare For The Burger Wars

Burger product managers are battling for the same customers

One of the biggest challenges that product managers face is when there is someone else offering a product that is very similar to ours. When we find ourselves in a situation like this, we need to get creative in how we go about attempting to attract customers to our product. A situation like this is … Read more

Why McDonald’s Is Losing The Burger War And What Their Product Managers Can Do About It

The product managers over at McDonalds have a problem on their hands. Yes, they work for one of the most successful companies in the world. For over 60 years McDonalds has been synonymous with fast food. However, the world is changing and McDonalds is not changing with it. A recent study showed that only one … Read more

Product Managers Look For A Way To Make A Better Burger Without Meat

The majority of consumers identify themselves as being meat lovers. What this means is that they like their burgers to be made with a nice juicy piece of meat. For a variety of reasons, this has created a challenge that a number of different product managers are trying to solve. Can they change the burger … Read more