marketers

What Can Facebook Teach Product Managers About Reaching Customers?

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I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This … Read more

Product Managers Know New Marketing Techniques Are Not Necessarily The Best

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One of the reasons that we all became product managers is that we were attracted to the field because it is always changing. Part of this change is that new marketing techniques are always showing up. Product managers are always attracted to shiny new ways to reach our customers. However, should we be? What’s the … Read more