The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
Dang it! This was supposed to be a story about a product success, not a product failure. Pure Digital created the low-end highly portable video camera market a few years back and then got bought out for a half a billion U.S. dollars by the networking giant Cisco. Cisco is stuffed with smart, bright product … Read more
One of the reasons that we all became product managers is that we were attracted to the field because it is always changing. Part of this change is that new marketing techniques are always showing up. Product managers are always attracted to shiny new ways to reach our customers. However, should we be? What’s the … Read more
Gone in 48 days. Ouch – that’s got to be some sort of record. As product managers we try to do all of the right things when we’re handed the responsibility of birthing a new product: determine what our customer’s needs are, understand the competition, calculate costs and price points, and create clever tag lines … Read more
So there you are: the product manager for a boring product. How often have you caught yourself gazing longingly over at one of those iPhones, Kindles, or some other such highly desirable product and though to yourself “Now why couldn’t I be the Product Manager for a cool product like that?” I have one message … Read more
Boy, oh boy do I have a story for you today. I’ve been working with one of my customers who has decided that they need to improve how they communicate with their customers. Having read all of the industry rags, they’ve decided that they need to set up a social networking site for their company … Read more