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Two Words That Turn A Product Manager On: “Real Time”

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I’m willing to bet that if you got a bunch of product managers together and had them all sit in comfy chairs, lean back, close their eyes, and then you asked them what one thing in the world they most wanted at that moment, they would all tell you the same thing: real time marketing … Read more

Why ROI Is The WRONG Way To Measure Your Product’s Marketing Program

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Ah the world of product marketing — it’s where artists dream up brightly colored logos and put together viral YouTube videos that nobody really understands but everyone has to watch and send to their friends. Well, as a product manager you may think that that is what goes on in the world of marketing, but … Read more