Product Managers Prepare To Tap Into The Superfans
Product managers who work for performing artists now have a great deal of data about the artist’s fans and they can use this for targeting marketing
communication
Do Product Managers Have To Worry About Algorithms Raising Prices?
Product managers are discovering that their pricing algorithms may be colluding with other pricing algorithms to create higher prices for products
What Should Product Managers Tell Customers About Deliveries?
Product managers need to realize that customer don’t like to wait to have their packages delivered. We need to inform them about a delivery just before it happens to maximize happiness
Parachute Product Management
So we all know that product manager always have to be prepared to deal with the situation that both they and their product find themselves in, but what should you be doing if you parachute into a situation that you didn’t create? That was the situation that I found myself in recently when I agreed … Read more
How To Create A Product Timeline That Works
Ah, product timelines. This is arguably one of the most visible and one of the most difficult things that a product manager is called on to create in order to communicate your product development definition. It turns out that creating a timeline is not really all that hard to do. However, creating a timeline that … Read more
Product Managers Need To Know How To Make Word Of Mouth Work For Their Product
As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we … Read more
4 Ways Product Managers Can Use Social Media
I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as product managers we need to … Read more
Product Managers Need To Know How To Find Customers In A Dark Room
Just exactly how much do you know about your customers? Sure, we all do some segmentation and stuff like that as a part of our product development definition, but do you really know where your customers are in terms of thinking about buying your product? Are they at the beginning? Are they almost ready to … Read more
Product Managers & The Secret Of The Color Wheel
So I’m just a little bit off the beaten path with this discussion, but I’ve recently had to sit through so many bad presentations that I’m feeling an overwhelming need to try to make the world a better place for Powerpoint slides to live in. We all live and die by Powerpoint. I can’t begin … Read more
How Product Managers Can Get Better At Creating Powerpoint Slides
Yeah, yeah I know that everyone says that they hate Powerpoint – “death by Powerpoint” and all of that. However, the reality of modern Product Manger life is that we end up using Powerpoint to communicate a lot of information about our products and the current status of our projects. Thank goodness you took all … Read more