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Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, […]

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4 Ways Product Managers Can Use Social Media

I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as […]

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Product Managers Need To Know How To Find Customers In A Dark Room

Just exactly how much do you know about your customers? Sure, we all do some segmentation and stuff like that as a part of our product development definition, but do you really know where your customers are in terms of thinking about buying your product? Are they at the beginning? […]

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Product Managers & The Secret Of The Color Wheel

So I’m just a little bit off the beaten path with this discussion, but I’ve recently had to sit through so many bad presentations that I’m feeling an overwhelming need to try to make the world a better place for Powerpoint slides to live in. We all live and die […]

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How Product Managers Can Get Better At Creating Powerpoint Slides

Yeah, yeah I know that everyone says that they hate Powerpoint – “death by Powerpoint” and all of that. However, the reality of modern Product Manger life is that we end up using Powerpoint to communicate a lot of information about our products and the current status of our projects. […]

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How To Survive The Product Manager Bermuda Triangle

I can remember being something like 9 or 10 years old when I first learned about the Bermuda Triangle. I’m not sure where I first got my facts, but I’m willing to bet good money that it was that classic TV show with Leonard Nimoy called “In Search Of…” I […]

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